Neuroscience tells us that in culture transformations, we need to structure change by helping people understand what matters and how they need to behave.
The old way is defunct.
According to Accenture research, the new way culture transformation has to be:
You need to embed the desired behaviors everywhere—from hiring and onboarding to performance management, feedback, benefits and rewards and recognition.
And on top, leaders themselves don’t know how to behave in the new way.