Find out how Strategy&’s Fit for Growth approach offers companies a more strategic way of managing their cost agenda, helping them become leaner, stronger, and ready to grow.

 

A few differentiating capabilities drive a company’s identity and success.

But what do we really mean by a capability?

In this video we define what a capability is — the combination of processes, tools, skills and behaviors, and organization that delivers a specified outcome — and show how differentiating capabilities create unparalleled value for a company.

 

Developing a capabilities system

For capabilities to deploy their full potential they need to work in a system. Such a self-reinforcing system of capabilities is stronger than the sum of its parts and it is almost impossible for competitors to copy.

In this video we define what a capabilities system is by looking at Frito-Lay. We show how Frito-Lay combines its three differentiating capabilities of direct-store delivery, continuous innovation of new products, and consumer marketing into a powerful system that is at the heart of the company’s success.

how companies create and capture value over time through capabilities coherence

This video captures our philosophy and research on how companies create and capture value over time through capabilities coherence — that is, the mutually reinforcing alignment of a deliberate way to play, a supportive capabilities system, and a relevant portfolio of products and services.