Today, many businesses lack synergy between the sales and marketing organizations due to a variety of reasons, including:
• Success in the sales and marketing departments is measured differently
• Sales and marketing have a different vision of the ideal target customer
• Actionable customer insight sits in dozens of disconnected databases
• There is a lack of a 360-degree view of customers and their buying preferences
• Broken processes make it impossible to track what is working
• The technology is too hard to use so that there is limited adoption

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