We live and breathe marketing, and we know that behind all of those ads, emails and Facebook likes, marketers are serious data scientists. Marketers care a lot about performance metrics, and marketing performance management (MPM) helps bring those metrics to life, pulling data out of spreadsheets and into conversations about business goals.

 

 

Let’s meet the modern marketing team — marketing scientists who are using data to drive decisions and meet high-level corporate objectives.

We’ll look at what  metrics matter to each group inside a marketing department and explore how MPM helps teams  access and understand their data.

 

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