Jack Welch once said, “Someone, somewhere has a better idea.” In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time.Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found – and not just in the usual places.
Ideas are arguably the most valuable asset that a firm [or an individual] can have in a knowledge-based economy, but how do you find valuable ideas — the kind that can change industries, boost careers, or alter organizations?
We believe that successful idea hunting is a learnable skill. In this IMD Discovery Event, Professor Bill Fischer, co-author of “The Idea Hunter,” will explore how ideas typically flow through organizations and communities and how different “hunting” styles can best capture these ideas and turn them into meaningful innovations. We will also examine how an increasing number of valuable ideas are being found by members of the so-called “Digital Cowboy” generation and the implications that this has for managing projects and teams in ways that best capture cross-generational expertise and experiences.