How can we harness the right frame of mind to increase our success quota?

According to Scott Halford, the part of the brain that sets humans apart from the rest of the animal kingdom is our prefrontal cortex (PFC).
But the PFC must be coaxed into action.

Vanderbilt University management professor Richard Daft says that the average human spends only about 2 percent to 10 percent of their time each day using the executive brain. The vast majority of our time is spent reacting reflexively, just like the other animals on the planet.

When it comes to landing your next big deal, which frame of mind do you think would be your better asset?

Jumps around In the here and now
Automatic Intentional
Rote patterns Thoughtful
Reactive Reflective and measured
Sees negative Sees positive
90 percent to 98 percent of time 2 percent to 10 percent of time


It is the “executive” part of the brain — the moneymaker.

It regulates emotions, thoughts and ideas and makes success and fulfillment possible.

The better characteristics fall under the executive mind.

Now, imagine what you could produce if you could add just one more percentage point to your own executive category. Consider these five ways to cajole your reluctant PFC into action and harness your brain power to maximize productivity:

  1. Lead it. Direct your brain to focus on something. You decide what your PFC will attend to, as opposed to allowing it to scan the environment for something novel and interesting. This is a deliberate, executive-level function that requires your full effort. The more you focus, the more insights you get.
  2. Weed it. Avoid messy thinking by moderating what’s on your mind. If you don’t, your brain might take the break it needs without asking your permission. When this happens, it will shut down and go into the reactive animal brain. This can lead to trouble.One way to “weed out” the items on your brain’s plate is to turn off every device that can contact or distract you for one hour each day, close your door and work on just one task. You’ll probably get more work accomplished in that hour of focused time than you would in four hours filled with distractions. Also, tell your brain what you deem most important by prioritizing your to-do list. If you don’t prioritize, your brain might go for what’s easy, which may not be ideal.
  3. Speed it. Give your memory a break and speed up your thinking. Instead of trying to remember all that you have to do, write it down. By redirecting this energy you will have more to draw upon to be creative and productive. Thinking slows down when you overcrowd your brain with disparate things to recall.
  4. Rest it. We all know the virtues of a good night’s sleep. But daytime rest is critical to fueling the brain as well. Taking regular quiet intervals to allow your PFC to do what it wants to in the first place — wander and reflect — helps to prime it for the more critical tasks of thinking and problem solving.Take a walk or distract yourself with something completely off subject throughout your day. Creating deliberate distractions will prepare you for bursts of brilliance.
  5. Feed it. Your brain operates on glucose and oxygen. It eats up about 20 percent of your total body glucose. If you’re a hard-charging person who skips meals, or eats foods that are high in fat, you’re not giving your brain a chance to bring in the next really big idea.Try complex carbohydrates and sugars found in potatoes, brown rice, grains, fruit and vegetables. Feed your brain well and it will more than feed you.

5 ways to guarantee success



All of our qualities—both excellent and destructive are embedded in our mind and body. Neuroscientists now believe we become addicted to negative emotions and beliefs. They are unconscious. In Integrative Body-Mind Psychotherapy we call this embodied character. You might also call it areas of unconscious incompetence. What are your blind spots? If you don’t make them conscious your business will fail.

Passionate energy outflow

Successful entrepreneurs and leaders are on fire with their vision. It means that (at least in the area of business) their life energy is free to flow outward. This passion is felt by everyone they meet. Many people with brilliant ideas never manifest them. They don’t connect powerfully with others because their outflow is blocked. In many instances they are suffering from suppression. Once they know this they can do something about it. No matter how controlled or self-conscious one is, once they confront their embodied suppression they can create powerful outflow.

Unique difference

Above and beyond the concept of unique selling proposition (USP), your unique difference is what your business or organisation embodies that is a profound benefit to the buyer. Write down 25 unique ways your business surpasses or is different from your competitors. This must include the unique qualities of yourself and key team members who impact the end user. Take the most important 20% (or five ways) and weave them in to your unique difference in a one page summary. Then outflow this to the market and invite them to indulge in your excellence.

Rapid communication lines

Place your unique difference onto the internet. Find as many communication lines as possible and get your outflow moving rapidly. Accelerate your communication lines with everyone. Write articles and get them published. Get press releases out every week. Be persistent. Get things moving quickly today and everyday. Look for opportunities to give free talks, or even paid talks as often as possible. Think of creative ways to increase your database including co-promoting with other businesses. Send at least one excellent newsletter per month. Once a day, ask yourself: How can I increase the quality and quantity of my outflow?

Change your mind—change your life

Neuroscientists concluded that neurotransmitters and neuropeptides in the cells of the brain and body carry old belief systems that constrict success. Quantum physicists have concluded that although we have unlimited possibilities, most people choose the same reality again and again throughout their lives.
The reason for this is that everyone’s reality is unique to them. What’s easy for one person is a struggle for another. It’s not related to intelligence or education. It’s directly connected to their subjective view of the world. Positive thinking helps but it does not change one’s unique view of the world and themselves.

Unconscious secret

The secret to lasting change is to transform wrong conclusions and postulates. Wrong Conclusions (Pierrakos) are made by all of us as children. If your parents struggled financially and said you had to work very hard to make money you may have concluded that ‘money doesn’t come easily’ or ‘I will have to work hard to survive’. Since the conclusions are deeply unconscious you are not in touch with them.
Accordingly, as an adult, when your investments or career goes flat and you feel powerless in the physical universe you will postulate (Hubbard) ‘my dreams are too good to be true’ or ‘my goals never manifest’. Does that remind you of anyone?

Richard Branson believes that taking the stairs whenever you can is a great way to exercise, especially if you’re busy working all day.

In a blog post, Branson contests that an “entrepreneur is essentially taking the stairs every day of their career.” Branson calls it a “gradual climb,” with “inevitable failures and setbacks along the way.” Very few entrepreneurs can take the elevator to instant success, he writes.

Take the slower route.

You’ll be able to learn from your experience and better prepare yourself for a future of success, Branson advises. “Rather than getting to the top without the experience, you will have years of experience, failure, learnings — climbing stairs — to fall back on.”


Marcia W. Blenko, Michael C. Mankins and Paul Rogers of Bain Consulting contest that many companies struggle to make and execute key decisions.

Bain’s Decision Insights series describes a five-step process that can boost your organization’s decision effectiveness and improve its performance….

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Scott Halford is an expert speaker and author of the bestselling book, Be a Shortcut: The Secret Fast Track to Business Success. 

Robert Kirby is the Director of Energetics Institute in Paddington NSW and an Integrative Body-Mind Psychotherapist and Executive Coach.