Fit for Growth is a unique approach to business transformation that connects strategy with cost management and organization restructuring.
Drawing on decades of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth.
This video helps illustrate some of the key themes in the book, and takes a light-hearted look at the question: “how do you cut costs in your organization to prepare for growth?”


Fit for Growth: An introduction

The Fit for Growth approach is a proven model for unlocking performance that helps companies manage their cost in a more strategic way, allowing them to cut costs and grow stronger at the same time.


Fit for Growth: Short (1 minute) book trailer

For more information, check out Fit For Growth, by Vinay Couto, Deniz Calgar, John Plansky. Wiley, 2017. Learn more: