Joel Stein reports on new research from Code Computerlove that surveyed 1,000 U.K. consumers to find out what they really think about these trend predictions; things like voice search, virtual reality, and chat-bots.
That data was then compared to what’s actually making the most noise online.
Some key findings included:
- Mobile payments are the most sought-after technology in 2017.
- 9 out of 10 consumers claim to have no interest in using augmented reality in the near future.
- 1 in 5 people surveyed aim to spend less time in front of screens this year.
With many people aiming to spend less time in front of screens this year, brands have to make their digital interactions more impactful.