Today, every business must master digital by deploying it at scale, organization-wide, to produce real results. The most progressive are already wielding advanced capabilities like platforms, machine thinking, next-gen IT and other ready-for-prime-time technologies as the most important source of customer value and competitive edge.
This accelerating convergence of the physical and digital makes possible new operating models that leading companies are putting into action: a consortium of pharmaceutical companies are creating a common platform to streamline clinical trials; retailers and travel companies are engaging customers digitally, transforming how they interact and transact; insurers are distilling data from connected cars and homes to fine-tune products; retail banks and entertainment companies are rebuilding transaction settlement and script development with blockchains. There is no stop in sight to the sweeping transformations this new digital era is bringing to every industry.
