Strategy That Works: Combining aspiration and execution to create lasting advantage
“Strategy That Works” co-author, Paul Leinwand, brings to life some key concepts from the book. Building on more than a decade of research, he explains how companies like Haier, CEMEX, and Adidas have succeeded over time. “Success comes from making a promise about the value you’re going to create, and then focusing everything you have on delivering that promise. It’s about what you do, not what you sell.”
Paul Leinwand, co-author of Strategy That Works, in conversation with Amy Bernstein, Editor of Harvard Business review.
For more information, check out Strategy That Works, by Paul Leinwand and Cesare Mainardi. Harvard Business Review Press, 2016.
Strategy That Works
Strategy That WorksHow winning companies close the strategy-to-execution gap
Based on new research, the book Strategy That Works reveals five practices for closing the strategy-to-execution gap used by today’s winning companies. Packed with tools executives can use for building these five practices into their organization, it is a powerful guide to connecting where enterprises aim to go and what they can accomplish.
“Strategy That Works is simple and astonishing at the same time. Coherence is a critical ingredient for success, but it is so difficult to find such coherence in organizations. This book will help you think about whether your organization is really aligned with your strategy: from the company’s value proposition to its distinctive capabilities to the products and services it provides.”
Alessandro Carlucci
Former CEO, Natura
“A great book! Strategy That Works demonstrates how capabilities shape successful markets, enable winning companies, and sustain on-target execution. The case for capabilities-driven strategy strengthens with every turn of the page.”
Karim Michel Sabbagh
President and CEO, SES
“Many companies have fallen victim to the trap of pursuing growth at all costs. Driving shareholder returns requires a different mindset, which the authors have succinctly captured.”
Andrew Clyde
President and CEO, Murphy USA Inc.
“In an increasingly complex world, Paul Leinwand and Cesare Mainardi make a compelling case for sustained business success via simplification and focus. Linking strategy and execution through a set of differentiating and coherent capabilities is a winning idea, making Strategy That Works a fresh and inspiring read to help answer today’s leadership challenges.”
Benno Dorer
CEO, The Clorox Company
“In a refreshingly pragmatic guide, Leinwand and Mainardi describe how senior leaders can bridge the gap between strategy development, execution, and delivery of results.”
Neil C. McArthur
CEO and Chairman of the Executive Board, Arcadis NV
“Leinwand and Mainardi have laid out a playbook for executives to close the ‘strategy-to-execution’ gap, lighting a path for businesses that want to become more profitable and more influential, and delivering invaluable insight for CEOs who aspire to be ‘supercompetitors.’”
Eric A. Spiegel
President and CEO, Siemens Corporation
“Strategy That Works provides a clear and compelling framework for executives to use in developing a cohesive and effective strategic vision. It provides a behind-the-scenes look at the characteristics of unconventional leadership and the importance of culture and identity as foundational components of a strong corporate strategy. Using tangible examples, this book presents the transformational journey that companies across all industries have undergone to remain successful and relevant in the twenty-first century.”
Mark T. Bertolini
Chairman and CEO, Aetna
“Any successful large enterprise must remain entrepreneurial, changing as needed to continue to do pioneering work. It must strike the right balance between openness to change and having a powerful, long-lasting core identity. Strategy That Works shows how to bring these two contrasting ideas together.”
Zhang Ruimin
Chairman and CEO, Haier Group
“Leinwand and Mainardi show you how to transform your value proposition into real results.”
Marshall Goldsmith
Author, New York Times #1 bestselling Triggers and global bestsellers MOJO and What Got You Here Won’t Get You There
“Strategy is all about making clear plans and sticking to them. Yet organizations get easily distracted. This great new book explains how to gain coherence across an organization in strategy setting and execution.”
Sally Blount
Dean, Kellogg School of Management, Northwestern University
“Strategy That Works is simple and astonishing at the same time. Coherence is a critical ingredient for success, but it is so difficult to find such coherence in organizations. This book will help you think about whether your organization is really aligned with your strategy: from the company’s value proposition to its distinctive capabilities to the products and services it provides.”
Alessandro Carlucci
Former CEO, Natura
“A great book! Strategy That Works demonstrates how capabilities shape successful markets, enable winning companies, and sustain on-target execution. The case for capabilities-driven strategy strengthens with every turn of the page.”
Karim Michel Sabbagh
President and CEO, SES
“Many companies have fallen victim to the trap of pursuing growth at all costs. Driving shareholder returns requires a different mindset, which the authors have succinctly captured.”
Andrew Clyde
President and CEO, Murphy USA Inc.
“In an increasingly complex world, Paul Leinwand and Cesare Mainardi make a compelling case for sustained business success via simplification and focus. Linking strategy and execution through a set of differentiating and coherent capabilities is a winning idea, making Strategy That Works a fresh and inspiring read to help answer today’s leadership challenges.”
Benno Dorer
CEO, The Clorox Company
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