Strategy That Works: Combining aspiration and execution to create lasting advantage
“Strategy That Works” co-author, Paul Leinwand, brings to life some key concepts from the book. Building on more than a decade of research, he explains how companies like Haier, CEMEX, and Adidas have succeeded over time. “Success comes from making a promise about the value you’re going to create, and then focusing everything you have on delivering that promise. It’s about what you do, not what you sell.”
Paul Leinwand, co-author of Strategy That Works, in conversation with Amy Bernstein, Editor of Harvard Business review.
For more information, check out Strategy That Works, by Paul Leinwand and Cesare Mainardi. Harvard Business Review Press, 2016.