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"Strategy That Works" co-author, Paul Leinwand, brings to life some key concepts from the book. Building on more than a decade of research, he explains how companies like Haier, CEMEX, and Adidas have succeeded over time. “Success comes from making...
 The Myth of Excellence In the book "The Myth of Excellence: Why Great Companies Never Try to be the Best at Everything," by Fred Crawford & Ryan Mathews, the authors contest that : "We assumed that consumers wanted the absolute lowest...
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