When the benefits and values are not perceived by the customer and the attributes are standardized, goods and services become commoditized. According to Professor Michel, “Commoditization is a bad word. It is procurement’s weapon to make you lower your prices. And...
According to Racounteur Business Events special report, business-to-business events are focusing on creating immersive environments with content that aims to engage all the senses. When software giant Salesforce kicked off its Dreamforce 2015 event, it dedicated an entire keynote session to...
At an IMD Discovery Event, 75 participants reflected on the challenges of building a service-centric organization, discovered some of the best practices of leading companies and networked with their peers. Executives left better equipped to navigate the transition from the...
  Survey Finds Disconnect Between Employers and Job Seekers HR professionals say employee referrals are the best resource for finding candidates yet only 7% of job seekers are using referrals to find jobs Future Workplace, a research firm dedicated to rethinking and re-imagining...
  70 executives recently took part in a highly participative IMD Discovery Event to understand the concept of open innovation that is currently creating more choice for consumers than ever before. Businesses that fail to embrace open innovation run the...
Your company strives to innovate and differentiate, but do you have a sneaking suspicion that your buyers see less and less meaningful differentiation between your offer and that of your competitors? This experience is becoming increasingly common as competitors replicate...
Today, every business must master digital by deploying it at scale, organization-wide, to produce real results. The most progressive are already wielding advanced capabilities like platforms, machine thinking, next-gen IT and other ready-for-prime-time technologies as the most important source...
Get ready for big digital transformation 3.2 billion people are now online, and they are already spending more time there than watching TV. They are making and watching videos about products they like – and tweeting vigorously about customer service that...
Google’s five keys to a successful team Collaborative teams do much of the work at organizations everywhere, so a research team from Google’s People Analytics group set out to determine what makes for an effective team at Google. And it...
Francisco D’Souza, CEO of Cognizant, reflects on the digital narrative that permeated the recently concluded World Economic Forum Annual Meeting in Davos, Switzerland with Carnegie Mellon University President Dr. Subra Suresh and Iron Mountain CEO William Meaney.
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