When the benefits and values are not perceived by the customer and the attributes are standardized, goods and services become commoditized. According to Professor Michel, “Commoditization is a bad word. It is procurement’s weapon to make you lower your prices. And...
Your company strives to innovate and differentiate, but do you have a sneaking suspicion that your buyers see less and less meaningful differentiation between your offer and that of your competitors? This experience is becoming increasingly common as competitors replicate...
Alan McGinty, Senior Director of Cisco’s Global Workplace Innovation Group, talks about the corporate sustainability and efficiency opportunities inherent in designing better workplaces. Part of the EDGE Chats series of conversations with executives about leading issues and trends at the...
Growth is shifting, disruption is accelerating, and societal tensions are rising. Confronting these dynamics will help you craft a better strategy, and forge a brighter future. According to the latest McKinsey research,it is easy, to lose sight of long-term trends amid short-term...
Procter & Gamble Chairman, President and CEO David Taylor explains how following your passion also means acknowledging that what excites us can change over time. Taylor was part of the Distinguished Speaker Series at Duke University's Fuqua School of Business
Growth winners think about growth in new ways and pursue it across multiple dimensions. In the latest McKinsey research: 'Invest, Create, Perform: Mastering the three dimensions of growth in the digital age,' by Kabir Ahuja, Jesko Perrey, and Liz Hilton...
CUSTOMER-CENTRICITY AND EMPLOYEE-CENTRICITY Customer-centricity encompasses both business processes, interactions, cultural mindsets, but also the actual way of doing business. According to Paula Clapon, a content strategist at gethppy.com, a customer-centric approach has been proven to add value to a company, as a cultural and...
Procter & Gamble Chairman, President and CEO David Taylor describes how changing roles can be a great way to learn a business. Taylor was part of the Distinguished Speaker Series at Duke University's Fuqua School of Business.
According to Marco Iansiti and Roy Levien, in heir research paper, 'Strategy as Ecology,' Wal-Mart’s and Microsoft’s dominance in modern business has been attributed to any number of factors, ranging from the vision and drive of their founders to the companies’ aggressive...
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