The B2B Marketing Landscape Today’s CMO is faced with some unique challenges, from disparate campaign strategies to incomplete reporting capabilities — and these challenges are complicated by increasing pressure from top management. An audit by the CMO Council revealed that the two...
Just 20 per cent of finance executives feel their organisation is ready to embrace a digital future. The Future of Financial Services special report, published in The Sunday Times, examines how the scale and speed of the technological revolution is...
Realize that you are in control of yourself and your life. It's up to you to give yourself the best life possible. No one else can do it for you, and truth is, it's best when you can do it...
Around 30 per cent of UK jobs could be automated by 2030. At the same time, artificial intelligence or AI technologies are forecast to give the UK economy an additional £640-billion boost by 2035. The Artificial Intelligence for Business special report,...
We live and breathe marketing, and we know that behind all of those ads, emails and Facebook likes, marketers are serious data scientists. Marketers care a lot about performance metrics, and marketing performance management (MPM) helps bring those metrics to...
New technologies such as cloud/SaaS continue to take shape in the finance field, offering the possibilities of both greater flexibility and efficiency. However, in some cases, finance professionals are using these tools without clear information about, or engagement with...
Over the past decade companies increasingly have embraced the concept of performance management to help them respond effectively to a more challenging competitive environment. Performance management seeks to optimize business processes while ensuring they are aligned with the organization’s...
Finance executives must meet a growing number of complex demands and challenges if their companies are to reach the next level of profitable growth. Operational excellence around core financials is certainly essential. CFOs and their teams are expected to standardize...
Successful productivity makes you more efficient and effective with your time and energy. If you occasionally feel out of control, are unable to focus or prioritize, lack the work/life balance you want, or notice that you’re often too tactical vs....
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